KFC featuring Christiano Ronaldo

KFC featuring Christiano Ronaldo

Laurence Dunmore (RSA London) recently enlisted CherryCherry VFX to create this 75 second KFC commercial featuring Christiano Ronaldo.

Our hero was filmed in studio, requiring a segment of the Santiago Bernabeu (Real Madrid) stadium to be recreated in 3D. Crowd simulations were used to fill the stadium with 36,000 animated, virtual spectators. Our London facility composited 90 shots in 2 weeks, mixing light effects, footage and CG elements to complete the illusion of a live stadium environment.

Agency: MI7

Production Company: RSA Films

VFX Supervisor: Nico Cotta
CG Supervisor: Tony Landais
Artist: Toya Dreshler

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