Dubai Duty Free Launch
We supported event management company CODA with bespoke content for JTI’s I Camel Dubai Duty Free launch. This new product design was to showcase eight distinct new colours and the theme of the city of Dubai. We worked closely with CODA to generate an evolving city of colour and spectacle that was sure to attract attention and get guests excited about the new product. This helped by using two giant camels as projection screens in addition to the central screen, used to simulate a Camel pack.
In addition to the piece, we then created a “holding pattern” where the different coloured packs revolved through the sequence. The guests were delighted and the Chairman of Dubai Duty Free, the biggest retailer in the World, commented he had never seen such a remarkable presentation. We look forward to supporting CODA with more projection mapping content in the future.
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